Thousand Faces Club
Content & Growth Strategy Head
Jan 2022 to Dec 2023
Thousand Faces Club is a creator economy publication founded by Phyllo to help nano creators understand financial literacy.
My key responsibilities & contributions include multimedia content strategy, community growth, partnerships writing a long-form newsletter, and managing a team of content creators, community managers, designers and editors.
- Launched & grew TF's bi-weekly newsletter to 3,500 readers (global VCs, marketers & founders)
- Grew TF's social following to 25K followers in less than a year
- Conceptualised UniCon, TF & Phyllo's first-ever virtual creator economy summit, that had over 300+ global attendees, 30+ brands & mega creators as headliners
- Established TF's brand presence in the US through creator collaborations
Little Black Book
Deputy General Manager, Little Black Book
Mar 2018 to Sep 2020
Little Black Book (LBB) is India's largest hyperlocal discovery platform, which is now acquired by Nykaa.
I launched LBB in Hyderabad, established its brand presence, and collaborated with local businesses for diverse content properties and events. I also oversaw branded content and SEO growth, and our team consistently published high-ranking content.
- Grew Instagram from 0 to 40K followers & Facebook from 0 to 18K in less than two years
- Influencer marketing and branded content (Worked with brands like Samsung, MG Motors, Fabindia, Swiggy, Etsy, Jacob's Creek, Ogaan)
- Hosted offline and online events; experience includes key activations and marketing events like luxury fashion pop-ups, creative and skill-based workshops or meet-ups
- Brought in celebrities, such as Aditi Rao Hydari and Naveen Polishetty, for our new content properties
Independent Content Consultant
Content strategist + Writer & Editor
Oct 2020 to Sep 2022
Jan 2024 to present
Working as an independent content & social media strategist where I help startups establish their brand language, editorial voice, and content strategy.
Worked with brands such as LBB, Travel & Leisure, Testsigma, High Radius, Oliva Skin & Hair Clinic as a freelance content strategist & editor. Plus, I ghostwrite for agencies and predominant publications.
- Published high-ranking blog posts, comparative analysis, and case studies
- Worked on sales pitches and case studies to help with product marketing
- Onboarded around 20+ brands per month for content collaborations
- Extensively wrote about Hyderabad-based brands for digital publications
- Helped brands set up their content and social media calendars
- Strategised and launched brand newsletters